Sales Campaigning

Selling a horse can be emotionally and technically challenging,
but it doesn’t need to be.


Heather understands the importance of finding the right placement because your horse deserves the best.
Her commitment extends beyond her training program.
She prides herself on creating lasting, successful partnerships.

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Sales Campaigning services may include:

 

Digital Marketing

  • Coordination and direction of videography

  • Arrangement of photography sessions and priority booking with KTB Creative Group

  • Creation and management of advertisements on sales sites and social media

  • Communication with interested parties

Training

  • Keeping the horse looking and performing their best

  • Maintaining the horse’s forward momentum in their training program

  • Sustaining a level of fitness that is desired by purchasers

Showing

  • Campaigning the horse in the appropriate market

  • Preserving the horse’s ability to be known and seen in the industry

  • Affording the ability for the horse to continue to compete when owner has moved on to a new project

  • Adding value with a current show history

(Training and competition fees apply)

 

For more information on how Heather Johnson Dressage can
customize your horse’s sale campaign, contact Heather directly.